Battles to Bridges: U.S. Strategic Communication and Public by R. S Zaharna

By R. S Zaharna

This e-book tackles the urgent have to extend the imaginative and prescient of strategic US public diplomacy. It explores the interaction of strength politics, tradition, identification, and communique and explains how the underlying conversation and political dynamics have redefined what 'strategic verbal exchange' capacity in present day foreign enviornment.

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Journalists cited interference by the Coalition Provisional Authority (CPA), which was charged with stabilizing the political situation on the ground. 60 By late fall 2003, SAIC was significantly over budget, and the IMN was failing to lure Iraqi viewers away from the more popular satellite stations Al-Jazeera and Al-Arabiya. After a scathing review of SAIC’s performance by the Inspector General of the Defense Department, the Pentagon solicited new bids. In January 2004, the Pentagon awarded a $96 million contract to Harris Corporation, a Florida-based communications equipment maker, to take over the IMN.

Both the House and Senate held numerous committee and subcommittee hearings on public diplomacy in the Middle East as well as other regions. Congress passed the new “Freedom Promotion Act of 2002,” which injected $497 million annually into the budget of public diplomacy. During this critical, initial period, public diplomacy spending increased by more than 9 percent overall and more than 50 percent in the Arab and Muslim worlds. S. public diplomacy. S. S. ”7 The focus on promoting American values was underscored by President Bush.

In Europe, many associated the emphasis on values, particularly those with religious undertones, as misplaced in the realm of secular, liberal politics. S. ”89 In other parts of the globe, the public questioned promoting American values such as democracy, freedom, and human rights when American policies appeared to contradict those values. S. ”93 Paradoxically, perceived indifference can be more lethal to communication relationship than perceived hostility. ” Yet many in the world seemed to feel that they were being ignored by America.

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