Beer, Babes, and Balls: Masculinity and Sports Talk Radio by David Nylund, Eric Anderson

By David Nylund, Eric Anderson

Seems to be at modern activities speak radio and its family members to either conventional and more recent types of masculinity.

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We do have to kiss ass to the advertisers, the Kings, and the corporate sponsors all the time . . politics. It’s bullshit. If we are supposed to have journalistic freedom, we should be able to rip a coach/player/organization without them or their sponsors being upset about what you said. 32 Beer, Babes, and Balls The tension between journalistic independence and the necessity to maximize advertising revenues may be a sign of the paradoxes and ambivalences of current masculinities as well as a reflection of the dynamics of commercial culture.

Premiere Radio is the number one radio network in the country and features Rush Limbaugh, Dr. 3 Such overwhelming consolidation has resulted in the centralized operation and management of stations, such that major programming decisions are made by national rather than local offices. The end result for listeners and communities is that radio stations fail to reflect their local communities very well, giving short shrift to local news and sports programming. S. radio stations. 26 Beer, Babes, and Balls SPORTS TALK RADIO: AN EXTENSION OF POLITICAL TALK RADIO?

282) In contrast, work focusing on television, and in particular on the television audience, has been both plentiful and theoretically rich. Hilmes (2002), in addressing the future direction of radio studies, suggests that a “greater attention to audience and meaning making from a cultural studies perspective could help to bring radio into the mainstream of academic study and provide a necessary and provocative corollary to the many important findings in the area of television studies” (pp. 13–14).

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