Corporate Strategies for South East Asia after the Crisis: A by Jochen Legewie, Hendrik Meyer-Ohle (eds.)

By Jochen Legewie, Hendrik Meyer-Ohle (eds.)

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Asian Development Bank (1999) Asian Development Outlook 1999, Manila: ADB. International Monetary Fund (1999) IMF-Supported Programs in Indonesia, Korea and Thailand: A Prelimincuy Assessment, Washington DC: IMF. Jomo K. S. ) (1998) Tigers in Trouble: Financial Governance, Liberalisation and Crises in East Asia. London: Zed Books. Khan, H. A. ' Asian Development Bank Institute Working Paper no. 3. August 1999, Tokyo: Asian Development Bank Institute. Toru Yanagihara 39 Montes, M. F. (1998) The Cwrency Crisis in Southeast Asia, Singapore: Institute of Southeast Asian Studies.

Hood and S. Young (eds), The Globalization of Multinational Enterprise Activity and Economic Development, London: Macmillan, pp. 202-24. Ohmae, K. (1985) Triad Power: The Coming Shape of Global Corporations, New York: The Free Press. Ozawa, T. (1997) 'Japan', in J. H. ), Governments, Globalization and International Business, Oxford: Oxford University Press, pp. 377_406. Pearce, R. (1999) 'The Evolution of Technology in Multinational Enterprises: The Role of Creative Subsidiaries', International Business Review, vol.

Their technology is driven by home country research labs, and their subsidiaries are production replicas of the parent with a remit to produce at high volume and low cost, with decisions made elsewhere. Into the 21st century, MNCs in this classic, hierarchical, ethnocentric mould face a risky future, at a time when flexibility and rapidity of response are so important. More than this, such strategies fail to exploit the capabilities particular to each region of the the world. This volume shows how two groups of MNCs - from Japan and Europe - are responding to these challenges in one highly dynamic but crisis-ridden region of the world - Southeast Asia.

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