De-Westernizing Media Studies (Communication and Society) by James Curran, Myung-Jin Park

By James Curran, Myung-Jin Park

De-Westernizing Media experiences brings jointly prime media critics from around the globe to deal with primary questions within the learn of the media. How do the media hook up with energy in society? Who and what impression the media? How is globalization altering either society and the media?

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Exposure to foreign programming has created a demanding media audience and increased the pressure for media commercialization and liberalization. Coproductions, joint ventures, visits, international forums, television and film festivals and the sharing of expertise have become more frequent, especially with the media industries in Hong Kong. ” A materialist interpretation needs to be accompanied by a culturalist one. The culturalist RETHINKING MEDIA STUDIES IN CHINA 21 argument stresses that dominant ideologies can provide the language, the “common sense,” and the discursive context for media production.

By the mid-1980s, while party control of the official state media had been reestablished during martial law, the official media had to contend not only with a long-established, and moderately oppositional, Church media, but also with the flourishing, and extremely oppositional, underground media organized by Solidarity (Jakubowicz 1991). The Hungarian system had been undergoing a long process of liberalization that dated back to the failed revolution of 1956 (Kováts and Tölgeysi 1990). This evidence contradicts the notion, central to both sides of the Cold War, that there was one, single, communist type of media system that was reproduced, everywhere and at all times, in the same form.

The development of the market with the blessing of the state is constructing a hybrid of overt conflicts but structural coexistence between the two. In this statemarket complex characterized by instability and struggle, the state is not weakening its control over or intervening in the media as a discrete body of governance. Managers of media organizations are taking the roles of party members, journalists, and entrepreneurs at the same time. Mid-level and junior media workers receive their basic salary from the state and are rewarded by bonuses generated from the market.

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