Go BIG or Go HOME by Wil Schroter

By Wil Schroter

How the subsequent new release of startup businesses imagine colossal, develop speedy, and dominate markets in a single day.

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It could be a piece of intellectual property (like a market report), a method (like the formula for how you solved a client’s problem), or the solution itself (you can resell the e-commerce software you built for a client). VISION 59 Scale Point #2: Speed of Growth The speed of growth at MySpace is lightning quick because it takes very little time to add an additional customer and marginal resources to service an additional customer. If MySpace had to add another customer support person for every ten people that signed up for the service, their cost of operations would skyrocket and their rate of growth would be severely limited by the time it would take to add those additional people.

Summary Go BIG companies are constantly on the hunt for the “perfect problem” – one that is incredibly painful for lots of people and has few (if any) alternatives. ). • Big market: A billion people using the Internet with 85% of Web pages found with the help of a search. • Alternatives: Existing search engines “found” websites but did a lousy job of ranking them so that the “good stuff” rose to the top. Google launched a simple search engine that provided the best results on a consistent basis.

Now I only act like I know what I’m talking about. 32 GO BIG OR GO HOME! Founded Blue Diesel (Interactive Marketing Agency) When I was 19 I started my first company, Blue Diesel. It was the dawn of the Internet era and I was starting a Web development company. Who would have guessed? We landed huge clients - BMW, Bank One, Best Buy and Eli Lilly, grew it to $65 million in capitalized billings, and sold it to inChord communications. God bless the 90’s. Co-Founded Kelltech Internet Services (Software, Content Management) While still running Blue Diesel in Columbus, Ohio, I decided to co-found Kelltech Internet Services in Cleveland, Ohio.

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